Attentional Consulting

“Attentional’s consultants are experts who command a high level of confidence and move fast”.
— Tony Clark, Director of Licensing, PPL

“UKTV chose Attentional to assist it in reconfiguring its Entertainment EPG. We were proposing a number of complex changes and needed the sophisticated analysis and advanced skills that Attentional could provide to support these business critical decisions. The rigour of their analysis provided us with the confidence we needed to proceed with our portfolio reposition”
— Simon Brown, Director of Research and Insight, UKTV

Recent projects undertaken by the Attentional Consulting team include:

Crime Drama. We used proprietary metadata to analyse the preferences of different demographic groups within the crime drama genre.
EPG Positioning. We created a risk assessment model to predict the impact of portfolio repositioning.
Economic Recession and Viewing Preferences. We used specialist coding and modelling techniques to assess viewing changes in US network shows during recessions.

The European Community. We led an international consortium on the application of the AVMS Directive to linear and non-linear services.
Production Cost Benchmarking. We compared programme costs across terrestrial broadcasters.
Scenario Modelling. We developed future scenarios for children's television for Ofcom.
Repeat Cycles. We conducted an ANOVA analysis to optimise repeat runs for a major broadcaster.