Wednesday 10th April 2013
This is going to be my final post on Ripper St using the AQUA tool from Attentional’s overnights.tv service. AQUA is available to anyone who wishes to explore audience data and start to understand the performance of a given show. This post is about Competition analysis. What might you use the Competition function for? You can probably think of a number of uses. I have gone for just one…. On January 29th, the BBC announced that Ripper Streetwould be renewed for a second season. I am going to try to … Read more…
Friday 22nd February 2013
This week I go back to Ripper Street for the third introductory post on Attentional’s online research tool, AQUA. It is nearly at the end of the series, so we can start to look at the series as a whole. Attentional’s AQUA system has an easy option for this. You can go into Programme Search, put in the name and get all the editions of a series. Then you can select the ones you want to run a Series Report on. The table looks like this. There is also a … Read more…
Thursday 31st January 2013
In the last post, and first of this series, we looked at Performance using Attentional’s AQUA online research tool, part of our overnights.tv audience data system. I showed how our Performance Index is a smart way to assess relative performance – something that can be hard to figure out if you only have an audience figure or a rating. That’s because a programme should be assessed against how programmes of the same type usually perform on the same channel. Where would you go next? Probably to see what kind of audience … Read more…
Tuesday 15th January 2013
Our New Year Resolution at Attentional is to work over all our products and try to make them something every producer or researcher must have, something that creative teams would want to use every day. Over a thousand media professionals in the UK already log into our services every month. We want more. You don’t use a service unless it helps you do a better job. And everyone in business knows you have to offer something your clients can’t get anywhere else. Sometimes the benefit is very simple, like … Read more…
Monday 12th November 2012
You may know the song from Gilbert and Sullivan’s Iolanthe which goes: “Every boy and every girl/ That’s born into the world alive/ Is either a little Liberal/ Or else a little Conservative!” Are political opinions born or made? Are they determined as much by rational choice as by genes? Are political attitudes hard-wired? For example, some twin studies show that identical twins, separated at birth, seem to end up with very similar political attitudes. Bruce Goerlich, who is Chief Research Officer at Rentrak, has done an interesting … Read more…
Tuesday 16th October 2012
In America, Oliver Stone’s Untold History of the United States has been announced and it’s due for release on Showtime in November. (The book of the series, written by Oliver Stone and Peter Kuznick, is to be released on October 30th.) The series has been a labour of love (and some pain) both for Oliver Stone and Matt Graham, who is British and co-writer of the series along with Peter Kuznick. My guess is the series will surprise, even shock, many Americans and result in lots of comment. If … Read more…
Friday 14th September 2012
I was happy to be asked to speak to a group of young executives last week in Berlin. The Entertainment Master Class is part of the Entertainment Academy, “a think tank created for the industry by the industry”. One of the things we went through is what I called: “Television’s four most important numbers”. They capture the ways in which a one-time homogenous stream of content, viewed only in one place at one time, is splitting into different streams – some of which have, as it were, gone underground … Read more…
Friday 17th August 2012
I turned on to watch the swimming the night Michael Phelps got his 15th medal. That was on Tuesday July 31, just before 9pm UK time. It got a lot of viewers. In fact they peaked for that race and fell away afterwards. Extended live Olympic coverage was something different for BBC1. So I wondered how its audience had changed. I did that by creating ratios, for each age group, between BBC1’s usual share and its share that night. Here are the uplift ratios: So the uplift came … Read more…
Wednesday 18th July 2012
It is now becoming widely accepted that stories are, as they say, in our genes. (I am using that to mean any kind of Story – including a TV Reality or Talent show. Susan Boyle’s appearance on X Factor singing I Dreamed a Dream is a two-minute story – and a very powerful one at that.) Some of you who write or create stories will say: “I want to know more”. If so, ask us about workshops. Last week I was in Israel for the Entertainment Master Class, … Read more…
Friday 22nd June 2012
Beijing airport is a complex of what look like huge scallop shells, betokening a vast airport. We have two days there before moving on to our client’s location, Hunan Province, whose capital, Changsha, is three hours by air from Beijing. We are giving three days of workshops, explaining our approach to the evaluation of content and illustrating it from a wide range of case studies of new entertainment and drama from the West. We also give a session on business models from the West and examples of new … Read more…
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