Category Archives: TV
Wednesday 10th April 2013
This is going to be my final post on Ripper St using the AQUA tool from Attentional’s overnights.tv service. AQUA is available to anyone who wishes to explore audience data and start to understand the performance of a given show. This post is about Competition analysis. What might you use the Competition function for? You can probably think of a number of uses. I have gone for just one…. On January 29th, the BBC announced that Ripper Streetwould be renewed for a second season. I am going to try to … Read more…
Friday 22nd February 2013
This week I go back to Ripper Street for the third introductory post on Attentional’s online research tool, AQUA. It is nearly at the end of the series, so we can start to look at the series as a whole. Attentional’s AQUA system has an easy option for this. You can go into Programme Search, put in the name and get all the editions of a series. Then you can select the ones you want to run a Series Report on. The table looks like this. There is also a … Read more…
Thursday 31st January 2013
In the last post, and first of this series, we looked at Performance using Attentional’s AQUA online research tool, part of our overnights.tv audience data system. I showed how our Performance Index is a smart way to assess relative performance – something that can be hard to figure out if you only have an audience figure or a rating. That’s because a programme should be assessed against how programmes of the same type usually perform on the same channel. Where would you go next? Probably to see what kind of audience … Read more…
Tuesday 15th January 2013
Our New Year Resolution at Attentional is to work over all our products and try to make them something every producer or researcher must have, something that creative teams would want to use every day. Over a thousand media professionals in the UK already log into our services every month. We want more. You don’t use a service unless it helps you do a better job. And everyone in business knows you have to offer something your clients can’t get anywhere else. Sometimes the benefit is very simple, like … Read more…
Friday 14th September 2012
I was happy to be asked to speak to a group of young executives last week in Berlin. The Entertainment Master Class is part of the Entertainment Academy, “a think tank created for the industry by the industry”. One of the things we went through is what I called: “Television’s four most important numbers”. They capture the ways in which a one-time homogenous stream of content, viewed only in one place at one time, is splitting into different streams – some of which have, as it were, gone underground … Read more…
Friday 22nd June 2012
Beijing airport is a complex of what look like huge scallop shells, betokening a vast airport. We have two days there before moving on to our client’s location, Hunan Province, whose capital, Changsha, is three hours by air from Beijing. We are giving three days of workshops, explaining our approach to the evaluation of content and illustrating it from a wide range of case studies of new entertainment and drama from the West. We also give a session on business models from the West and examples of new … Read more…
Tuesday 24th April 2012
The BBC is advertising for a new Director General. Like many others I have been asked what I think. About 25 years ago I was asked the same question by the Times. It was a very different era. The UK was arousing itself from a long period of decline. What I wrote looks naive now. The UK needs growth again but the Government’s “growth strategy” does not include the BBC, the UK’s largest media company — though outside observers remind us from time to time that the UK should be … Read more…
Tuesday 28th February 2012
The two most important recommendations of the recent UK Film report, according to its author, are (1) that producers should be free to use the money generated by success to invest further – as opposed, I presume, to returning money to public bodies which have funded them – and (2) that producers should work with distributors right from the outset to tailor their film to audiences. All this is in the interest of greater commercial success – but not necessarily mainstream films, the term used by Prime Minister … Read more…
Thursday 5th January 2012
I wrote recently about the “format” revolution that started in the 1990′s. It originated in Europe. Netherlands-based Endemol was a key player. Endemol created the iconic show Big Brother. Time-Warner is a great company, but I hope Endemol remains European. In the next few weeks, the ownership of Endemol will be weighed in meeting rooms and conference calls. Before Christmas Time Warner changed their offer for Endemol to $1.3bn all-cash. The creditors, however, support a debt restructuring. That could help keep the firm in European ownership. Creditors, it … Read more…
Friday 2nd December 2011
Viewers of ABC in America, Channel 4 in the UK and other channels in countless other countries will have heard of Wife Swap and The Secret Millionaire. Not so many will have heard of the Zodiak Media Group, the company that owns and makes them. Zodiak Media is a European firm with its main operating headquarters in London and Paris, majority-owned by the Italian De Agostini Group. De Agostini started to build its Communications Division in 2007, acquiring Marathon (France) and Magnolia (Italy and Spain). Then, in 2008, … Read more…
Follow us on Twitter to get ratings news, industry information and TV gossip.
Attentional Ltd, is a class leading international media consultancy.
Subscribe to my regular updates.
