Tuesday 3rd April 2012
DMOL, the body charged with the responsibility for the technical operation of the DTT platform, has just published the findings of its Consultation on proposals for the reorganisation of the DTT LCN listing and on changes to DMOL’s LCN policy, in which they cite our work on the viewing impact of EPG prominence for Ofcom, noting that: “DMOL accepts the broad conclusions of Attentional’s research into advertising funded channels that viewing share tends to be correlated with position within a genre and channels higher up the genre tend … Read more…
Posted in
DMOL,
DTT,
EPG,
Freeview,
ITV,
Legislation,
OFCOM,
Sky,
Technology,
Television,
Viewing
Monday 12th March 2012
As we saw in my last blog, despite a growing number of technological threats to their dominance, television broadcasters have been largely successful in holding on to their audiences, and the amount of television we are watching in the UK is at an all-time high. There does, however, currently seem to be a disproportionate focus on technology, with much less being said about what actually makes good content. Having 360 degree multi-platform content is great, but a bad show will still be bad whether it is being streamed … Read more…
Wednesday 1st February 2012
While at the technology fairs they have already been heralding 2012 as the year of the connected television, it is worth reflecting on the fact that 2012 is also the year when the analogue terrestrial television signal will finally be switched off across the whole of the UK, with London being one of the last television regions to make the transition. A key moment in the race to go digital was the official launch of the Freeview platform in late 2002, following the collapse of ITV’s digital terrestrial … Read more…
Posted in
Analogue switch-off,
Catch-up viewing,
Channel 4,
Connected TVs,
Digital switchover,
Forecasting,
Freeview,
Internet,
Live viewing,
on-demand,
Skins,
Sky,
Technology,
Television,
timeshifted viewing,
Video,
Viewing,
YouView
Tuesday 6th December 2011
There can be little doubt that the proliferation of PVRs (i.e. Sky+, Freeview+, etc.) has made the skipping of adverts, by fast-forwarding them, a much more common practice. The amount of time-shifted TV content we watch in the UK has grown steadily over the last six years and, according to the latest BARB figures, around 9% of the television watched in the UK is now time-shifted (i.e. viewed on a PVR or VOD Catch-up service within 7 days of the original live transmission). However, as pointed out in … Read more…
Thursday 20th October 2011
While online platforms still only account for a very small minority of television viewing in the UK, there have nevertheless been dramatic changes in the UK television landscape over the last 10 years, and with digital switchover nearly complete, it is worth examining how the market has been transformed. One way to do this is to look at the platforms on which we choose to watch our television. This is different from the more common approach of looking at television consumption based on homes classified by the reception … Read more…
Wednesday 24th August 2011
In my last blog I highlighted the fact that the available empirical data suggests that video viewing on the internet is mainly focused around user-generated content and pornography, with the average person in the UK spending less than a minute per day watching internet based TV catch-up and other long-form VOD content on PCs and laptops. In sharp contrast the average person in the UK currently spends over 4 hours a day watching television. It would appear that we are therefore a long way off the kind of … Read more…
Friday 17th June 2011
There is much confusion about the consumption of audiovisual video content on the internet, and what I am about to write may surprise you. To help my clients understand what is going on, I have developed a methodology that aligns internet TV and video viewing with conventional TV by using comparable measures, like hours of viewing. This is to shed more insight on the question lots of people are thinking about: will TV viewing migrate to the Internet? And, if so, when? Take the UK as an example. … Read more…
Thursday 26th May 2011
Ever since the contract rights renewal (CRR) system came into effect in 2003 as part of the deal allowing the merger of Carlton and Granada, it has been a thorn in the side of ITV executives and it isn’t difficult to see why. CRR means that advertisers and media buyers are able to perennially renew the terms of their 2003 contracts (including any discounts) with ITV1, effectively setting the ceiling on ITV1’s charges for longstanding customers at 2003 levels. Where a contract additionally specifies a ‘share of broadcast’ … Read more…
Thursday 28th April 2011
As part of the 01/02/2011 Sky EPG reshuffle, MTV, which for a long time now has been more of an entertainment than a music channel, finally got to reflect this in its EPG positioning by moving from the top of the music section to the middle of the 3rd page of the entertainment section of the Sky EPG, prime real-estate as far as EPG positioning is concerned. MTV’s move from channel no. 350 to 126 constitutes a rise of 150 channel ranks when one accounts for the fact … Read more…
Thursday 31st March 2011
As my first blog entry I thought it would be good to begin with a general observation about the resilience of television as an economically viable mass entertainment medium. The first decade of the 21st century has been one of constant innovations in the way we can consume television content. PVR’s (like Sky+) giving us the ability to easily record our favourite shows and to pause and rewind live television, the growing proliferation of HD TV and the ability to watch our favourite shows on the internet (either … Read more…
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