Attentional

Attentional Launches Online Overnights

davidgraham — Tue, 07 Feb 2012 08:52:12 +0000

Attentional has launched a new addition to its Overnight services. The new service allows our clients to access Attentional Overnights in an interactive format on tablets like the iPad, and on PC screens. Seven days’ worth of reports will be available and can be queried online for additional programme information.

This means that now, for the first time, both Attentional Overnight reports and our AQUA searchable data base tool will be available online. Our clients will of course continue to receive Overnight reports by email in their preferred formats.

Existing clients are invited to try the new service by logging in at www.overnights.tv with their regular account details and selecting the ‘Overnight Reports’ tab (in the Get Reports menu line).

Those who do not have a login may contact us to receive a trial username and password.

The new service follows the launch of our mobile service in 2011. This may still be accessed from www.mobile.overnights.tv.

Contact Tina.Hill@Attentional.com or Audrey.Migot@attentional.com

Attentional Kicks Off New AQUA Training Programme

davidgraham — Fri, 13 Jan 2012 10:20:17 +0000

Following the appointment of Audrey Migot as Client Relations Executive in November, we have revamped our Support operation. Training on the use of the AQUA searchable database is available to all our clients free of charge. Audrey will either visit client premises or conduct meetings via Team Viewer as preferred. With advance notice, training sessions can be tailored to address questions of current topical interest. Over 1000 staff in our client companies use AQUA every month and the numbers are steadily growing.

CONTACT: Audrey.Migot@attentional.com or +44 7713 393 525.

Complimentary White Paper on China’s Entertainment Industry

davidgraham — Wed, 07 Dec 2011 09:38:25 +0000

With China adopting a key World Trade Organisation (WTO) ruling, this free 13-page long White Paper looks at the current barriers to entry in the Chinese Entertainment Industry for foreign content owners, and how that might change with the potential relaxation of regulation. Filled with plenty of stats, graphs and insights, this free report is one not to miss! Zak Shaikh blogs on China at http://www.attentional.com/zak-shaikhs-blog/

Attentional Links up with MediaXchange

davidgraham — Tue, 15 Nov 2011 12:15:38 +0000

Attentional and MediaXchange have agreed to work together to provide an enhanced service to their clients. Both companies work closely with those who develop or create entertainment properties and invest in them. Creating quality entertainment is a high-risk activity and both companies work hard to help clients realise their goals. MediaXchange serves clients through information and access to stimulate creative and business thinking. Attentional helps clients by evaluating content, and advising on both media markets and business models. Our services are complementary. Both companies are widely involved in the changes within the media landscape and with those engaged with the globalisation of production. The collaboration will be a valuable addition to each company and its clients.

CONTACT: David.Graham@Attentional.com

Permission to Laugh: a new complimentary report in our Science of Entertainment series

davidgraham — Fri, 28 Oct 2011 18:37:19 +0000

This short paper explains how ridicule lies at the heart of comedy, where laughter originates, and how we have turned comedy into an enjoyable cultural form. This new paper is illustrated with … Read more

Attentional Reaches 20

davidgraham — Wed, 12 Oct 2011 16:41:33 +0000

This November Attentional celebrates its 20^th Anniversary. During the course of 1991, following a deal with BARB, the UK ratings agency, we built the UK ratings reports that became our first services. Soon however we found ourselves as consultants: the emerging UK independent production sector needed help. Attentional became the main adviser to the various lobbies that helped to build UK independent producers into a significant creative force, makers of Survivor and Who Wants to be a Millionaire and X-Factor. In 2006 we added an office in the US to exploit our research on the “science of entertainment”, a project that keeps our clients on the leading edge of new knowledge about what engages viewers and drives attention. Another key strand of the US work has been global market studies as we become one entertainment planet. We have kept faithful to our original ambition: to be a key resource for those who develop, make and exploit audiovisual content. During the next two months David Graham will be blogging about the companies we have worked with and we will introduce a series of new reports and products.

Attentional and Headway lead EU Workshop on the Audiovisual Directive: Last Phase of Consultation

davidgraham — Tue, 20 Sep 2011 15:28:24 +0000

Brussels Workshop. September 14

Some 200 people attended a workshop in Brussels on Wednesday September 14^th to hear a presentation of the preliminary findings of the latest Study on the Audiovisual Directive, led by Attentional and Headway of Paris.

The new European media directive opens on-demand TV up to regulation for the first time.

Copies of the draft report were circulated to attendees and the PowerPoint presentations can be downloaded at http://www.avms2011.eu/.

Arnaud Dupont of Headway Takes a Question

Full details of the Study and the consortium partners can also be found there. The final version of the Report will be published at the end of the 2011.

Contact: David.Graham@attentional.com.

Attentional Launches American Broadcasters Report: A Bible of US Programming.

davidgraham — Thu, 18 Aug 2011 07:02:39 +0000

This extensive report contains over 340 pages of in-depth analysis of the 50 most significant broadcasters in America, covering the big four networks down to smaller basic and premium cable channels. American Broadcasters analyses Programming Trends, offers Broadcaster Profiles and Strategies, and includes Ratings Analysis. Here you will gain inside knowledge of each channel’s development strategy, including a breakdown of the genre and studio/producer of all the latest commissions. This information is supplemented by interviews with key execs. American Broadcasters, written and produced in association with Broadcast, can be previewed, downloaded and purchased from http://www.attentional.com/publications/. Price: $1250. If you prefer you may contact: zara.randera@attentional.com

Updates and Improvements to Attentional’s AQUA Services on Overnights.tv

tinahill — Fri, 10 Jun 2011 13:17:04 +0000

Overnights.tv continually liaises with clients to ensure its services are meeting industry demands. Prompted by the results of a recent survey, and feedback from the BBC, v2011.02 has now been released. The additional functions of our AQUA audience research tool now include:

Extended “Day Part” search giving slot average over a period of time and top ranking of multiple days in selected period.
“Multi-Genre Select” when searching for best performing programmes in “Top Ratings”
5 minute data breakdown included in programme reports
Performance Index on programme reports, plus an increase in the number of channels reported using this formula (also available on Overnight Reports)
Variable thresholds on share charts for clearer analysis

Testing of v2011.03 is already underway. Further releases may be expected in the near future.

For further information contact our support team at +44 (0)1823 322829 or email enquiries@attentional.com

A Chance to Influence the Application of the European Media Directive to Internet TV.

davidgraham — Wed, 04 May 2011 11:01:38 +0000

The new European media directive opens on-demand TV up to regulation for the first time. Yet few countries have decided exactly how to implement it.

The Audiovisual Media Services (AVMS) Directive not only maintains existing requirements on broadcasters relating to European works and independent productions but adds a new level of regulation for on-demand media and the internet.

As part of their Study of the AVMS Directive for the European Commission, Attentional and its consortium partners are launching a forum where European media professionals can express their views. You can join the forum at http://www.avms2011.eu/.

Full details of the Study and the consortium partners can also be found there.

These views will help the consortium to reflect the full range of opinion on the Directive and inform its conclusions.

There will be a workshop open to all interested parties in Brussels on September 14^th, 2011.

Contact: David.Graham@attentional.com.