Glossary - Attentional

GLOSSARY

Term:	Definition:
AB	See Social Grade.
Adults	In UK audience measurement, 'Adults' refers to all viewers aged 16 and over.
Audience	The absolute number of people watching a programme, channel or daypart in a given demographic. Audience is typically expressed in thousands.
Audience Profile	An audience profile shows the proportion of viewers by demographic group. Typical profiles are by age and Social Grade.
BARB	The Broadcasters' Audience Research Board, responsible for UK television audience data.
BARB Panel	The sample of UK television households from which BARB constructs viewing estimates.
C1	See Social Grade.
C2	See Social Grade.
Children	In UK audience measurement, 'Children' refers to all viewers aged 4-15. Viewers under 4 years of age are not monitored separately.
Consolidated Audience	This is the sum of the Live and Timeshift audiences.
Daypart	This is a section of the viewing day. Different broadcasters use different variations, but typical examples include Breakfast (0600-0930hrs), Daytime (0930-1800hrs) and Peaktime (1800-2300hrs).
DE	See Social Grade.
DTH	Direct-to-Home - the Sky platform in the UK.
DTT	Digital Terrestrial Television - Freeview in the UK.
EPG	Electronic Programme Guide, an on-screen channel and programme listing available on digital TV.
Establishment Survey	A survey undertaken to determine the ownership of television equipment, and demographic characteristics of the population. The results inform the sample used for the BARB panel.
Head of Household	The household member who either owns the property; is responsible for paying the rent; has use of the home as a result of his/her job; or is related to the owner or main tenant (where the owner or main tenant is not a regular member of the household).
Hours/Minutes of Viewing	The amount of TV watched by a particular audience category, generally expressed as an average over a given time period (e.g. average of 50 minutes per day).
Housewife	The household member who is responsible for the household duties. A housewife may be male or female, and there is only one housewife per household.
Impacts	A measure of viewing to advertisements. One impact is equivalent to one viewer watching one 30-second advertising spot.
Individuals	In UK audience research, this is all viewers aged 4+. Some countries use different definitions.
Live Audience	The number of people watching at the time of transmission, rather than through recorded playback.
Loyalty	This is a measure of how long individuals are watching programmes before switching away. It is calculated by dividing the average Audience by the Reach.
Metadata	Data used to describe other data. For examples, the Production Company field added to the BARB data by Attentional is metadata, as it describes other data (the programme).
Multichannel Home	Any household receiving cable, satellite and/or digital terrestrial transmissions.
Network	In an audience context, Network usually refers to any programme shown in four or more regions of the UK simultaneously (e.g. not a regional transmission).
Overnight	A report based on viewing data from the day before, usually delivered daily in the form of a schedule with ratings data.
Panel 50	This is the full BARB panel, containing a mix of household types representative of the UK population.
Panel 70	This is a subset of the Barb panel, containing only multichannel homes.
Platform	A term used to describe the various ways in which a household can receive a TV signal. Six platforms are currently available in the UK: analogue terrestrial, analogue satellite, analogue cable, digital terrestrial, digital satellite and digital cable.
Programme Audience	This is the average audience for all the minutes covered by the programme, excluding advertisements, trailers and promotions.
PVR	Personal Video Recorder, such as the Sky+ box.
Rating	See TVR.
Reach	The number or percentage of viewers who have seen a particular item (e.g programme, channel, daypart). The standard reach definition is three consecutive minutes (this is the amount of time someone has to watch the item before they count as a 'viewer'), although other reach criteria can also be used. Reach is cumulative - if someone watches the first episode of a series they will be added to the series reach, but they will not be counted again when they watch the second episode.
Share	The percentage of the total TV audience watching over a given time period. This can be applied to channels, programmes or time periods. For example, an All Individuals share of 40% for EastEnders means that 40% of all the people watching TV during the time EastEnders was on were watching EastEnders.
Social Grade	A classification of household status used in UK, based on the occupation of the Chief Income Earner in TAM panel households. The social grades are: AB - higher (A) or intermediate (B) managerial, administrative; C1 - supervisory or clerical, and junior managerial, administrative or professional; C2 - skilled manual workers; D - semi-skilled and unskilled workers; E - state pensioners, casual or unskilled workers.
Spot	An individual occurrence of an advertisement.
TAM	Television Audience Measurement.
Terrestrial TV	Television received through a normal aerial.
TI™	Attentional's Targeted Index™ shows how programmes have performed against the genre average for their channel and timeslot. The benchmarks used have been developed and tested by our statistical experts to provide a robust performance measure. The TI is based on All Individuals viewing, which is a good measure of performance for the majority of the terrestrial channel schedules as they are generally aimed at a mass audience. However, Children's programming specifically targets a sub-section of the audience, making its performance amongst All Individuals a misleading standard of comparison. We have therefore omitted Children’s programmes from the TI ranking. It therefore offers a like-for-like performance measure, reflecting the fact that genres as different as Drama and Current Affairs cannot be realistically expected to achieve the same audiences.
Timeshift Audience	The playback audience using VCR or PVR. In the UK, playback audience is added into the Consolidated Audience provided it occurs within 163 hours of the original transmission.
Total TV	The average number of all the viewers in a particular demographic who are watching TV at a particular time.
TVR	Television Rating. This is the audience of a programme or daypart expressed as a percentage of the population as a whole. For examples, an Adults 16-34 TVR of 20% for EastEnders means that 20% of all 16-34's living in UK television households watched that programme.
Universe	The total population of a particular viewing category, usually expressed in 000s.
Viewer Hour	One viewer hour is equivalent to one viewer watching one hour. Programme viewer hours are calculated by multiplying the Audience (in 000s) by the programme's duration (in hours).