News | Attentional

New Study of the EU Media Directive Released Today 07/05/12

The European Commission has now published the Study on the provisions of the Audiovisual Media Services Directive, launched in 2011. Attentional led the Study in partnership with Headway International of France supported … Read more

Attentional Helps BFI in State Aid Review 07/05/12

Attentional has been commissioned by the British Film Institute (BFI) and partners to review the impact of proposed changes in EU State Aid rules on the UK film industry. Attentional is working … Read more

Full Overnight reports are now available online 04/04/12

The full version of Overnight reports are now available online. The reports allow you to select three dayparts, Early, Peak and Late which between them cover all the data from 6am to 2am. … Read more

Attentional Attends MIP: Participants can get UK data during the Festival 30/03/12

Chris Humpherson of Attentional will be in Cannes, France, from April 1 to April 4, during MIP TV, one of the world’s largest gatherings of media and TV professionals. He will be … Read more

Attentional Launches Online Overnights 07/02/12

Attentional has launched a new addition to its Overnight services. The new service allows our clients to access Attentional Overnights in an interactive format on tablets like the iPad, and on PC … Read more

Attentional Kicks Off New AQUA Training Programme 13/01/12

Following the appointment of Audrey Migot as Client Relations Executive in November, we have revamped our Support operation. Training on the use of the AQUA searchable database is available to all our … Read more

Complimentary White Paper on China’s Entertainment Industry 07/12/11

With China adopting a key World Trade Organisation (WTO) ruling, this free 13-page long White Paper looks at the current barriers to entry in the Chinese Entertainment Industry for foreign content owners, … Read more

Attentional Links up with MediaXchange 15/11/11

Attentional and MediaXchange have agreed to work together to provide an enhanced service to their clients. Both companies work closely with those who develop or create entertainment properties and invest in them. Creating … Read more

Permission to Laugh: a new complimentary report in our Science of Entertainment series 28/10/11

This short paper explains how ridicule lies at the heart of comedy, where laughter originates, and how we have turned comedy into an enjoyable cultural form. This new paper is illustrated with … Read more

Attentional Reaches 20 12/10/11

This November Attentional celebrates its 20th Anniversary. During the course of 1991, following a deal with BARB, the UK ratings agency, we built the UK ratings reports that became our first services. … Read more