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| COMMERCIAL IMPACTS SET TO RISE 17% BY 2012
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24-07-2008 |
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Attentional’s new commercial impacts forecast shows that Total Impacts will rise by nearly 17% over the next 5 years. Commercial impacts for adults in the ABC1 socio-economic demographic will rise even more sharply at 19.5%.
Share of Commercial Impacts (SOCI) will decrease for the main commercial terrestrial networks, but not by much. ITV and Channel 4 will see decreases of 3.2% and 3.6% respectively between 2007 and 2012, leaving them with SOCI figures of 40.4% and 18%. For ITV this shows that the rate of decline in SOCI has significantly improved over recent years.
Virgin Media and BSkyB both look set to increase SOCI by 4.4% and 4.1% respectively, leaving Virgin with a SOCI of 4.4% in 2012 and BSkyB with 6.8%. UKTV should see the largest growth in SOCI, with a 15.2% increase leaving it with an estimated 7.2% share of commercial impacts in 2012.
The Commercial Impacts Forecast is currently available as an interactive database for an annual subscription of £4,500. The database contains forecasts for every BARB-reported channel and covers the years 2002-2012. Four demographic groups are included: Adults, Adults 16-34, Adults ABC1, and Adults ABC1 16-34.
The impacts forecast can also be used in consultancy work. For example, Attentional's analysts can use it to test various scenarios such as a change in the amount of advertising allowed on a channel.
If you would like more information please contact Dr. Farid El-Husseni on +44(0) 1823 320507 or email Farid.El-Husseini@attentional.com. |
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