Attentional acted as the performance target auditors during the negotiations for the recently announced launch of six CBS-branded channels in the UK. This followed the joint venture deal struck between CBS’ international arm, and multichannel operator Chellozone.

Attentional’s Head of Consultancy, Dr Farid El-Husseini, worked closely with CBS executives and the Chellozone research team to set realistic performance targets for the new channels that will replace Zone Romantica, Zone Thriller, Zone Horror and Zone Reality, plus Zone Horror+1 and Zone Reality+1.

Chellozone’s Director of International Research, Paul McEvoy, commented: “We are clearly thrilled to have this great content partner relationship in place now, and are pleased that we had Attentional’s expertise as a robust sense-check on the numbers.”

Attentional’s Dr Farid El-Husseini added: “I’m very happy that our knowledge of content and advanced analysis of ratings data helped towards this new venture, and I wish CBS and Chellozone all the very best with their new channels.”