Attentional

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Attentional White Paper:
Managing and Monetising
Creativity

Building an Entertainment Powerhouse

David Graham's blog on growing the UK TV industry

NEWS AND UPDATES -
Don't miss out on larger audiences...
Don't miss out on larger audiences...
12-10-2009

Timeshifted channels are increasingly popular. Knowing the performance of programmes across all channels is critical.

Attentional's overnights services include both the '+1' channels and 'Totals'. So you can aggregate the main channel and its timeshifted partner.

For example, your daily overnights could show you that last week's Peep Show got an impressive 1.4m viewers on Channel 4, and then picked up a further 187,200 on Channel 4+1. Or you could simply get a Total figure for both programmes of 1.6m (an increase of 13% on the Channel 4 ratings!).

Aggregation is essential for some genres and channels. Recent episodes of Four Weddings on Living have seen similar audiences for each broadcast on Living, Living+1 and Living+2, totalling nearly 3 times the audience for the first TX.

To get the full story, email us at hello@attentional.com to discuss adding timeshifted and Total channels to your overnights.

Our online analysis tool 'Aqua' at www.overnights.tv also contains figures for timeshifted and Total channels, allowing you to learn even more about your content!