Attentional’s Head of Consulting, Dr Farid El-Husseini, has taken a close look at the potential impact of the new BARB panel, set to launch on 1st of January 2010, and has prepared a report on the subject which is available here. The article was recently published by Broadcast and is also available here for Broadcast subscribers.

A key shift in the new panel, discussed by Farid, is the abolition of the Multichannel Network panel, and the potential impact of this on the share of viewing indicated for digital channels.

For more information please contact farid.el-husseini@attentional.com or telephone Attentional on +44 (0) 1823 322829.