From: David Graham, Attentional Ltd.

Today we launch a series of White Papers on the management of creative teams. Good practice in managing creativity means reducing unnecessary risk and increasing profitability. Our first White Paper uses the ITV drama, Whitechapel, produced by Carnival, as a hypothetical case-study. Whitechapel was a drama that got it right. The White Paper shows why, and how success rates can be improved by targeted research within teams developing both scripted and unscripted projects.

Data and information may only be used on condition it is sourced and credited to Attentional and, where appropriate, to BARB and other named sources.

Attentional White Paper - Managing and Monetising Creativity PDF, 334 KB

NOTES FOR EDITORS.

Please contact David Graham at david.graham@attentional.com or on +44 (0) 7966 144957 or +44 (0) 1823 322829 (in UK office hours).

A creative services company, Attentional aims to improve the competitive advantages of it clients, by helping them to apply relevant knowledge to the creative process. Our services include daily data deliveries (Aqua/overnights.tv), high-end strategic consultancy using advanced statistical methods (Attentional Consulting) and a continuing R&D project designed to better understand human attention to narrative entertainment (Attention Inc.)