Attentional’s team are a mixture of analysts, tenured scientists and working Hollywood screenwriters.

David Graham – CEO

David formed David Graham & Associates (DGA) in 1990 to develop data and research services for independent TV and film producers in the UK. The company became Attentional Ltd in 2007.

David’s career in broadcasting began in Toronto, Canada and continued at the BBC, where David was a producer in the Current Affairs department of BBC Network Television. In 1980, David founded Diverse Production Limited, an independent production company, which supplied current affairs programmes to Channel Four.

David was educated at the Universities of Bristol and Indiana. He is a member of The Royal Television Society and has been awarded a medal for Outstanding Services to Television.

David Graham chairs the board of Attentional Ltd. .

Tel: +44 (0)1823 322829

Some Facts About Me


Chris Humpherson – CCO

Formerly General Manager at Attentional, Chris Humpherson was heavily involved in building the company’s commercial operations in the UK and USA. He also helped to take Attentional data services online via its web-service, now used by producers, broadcasters and studios around the world. He currently leads and manages and advises Attentional on market development. Before joining Attentional Chris coordinated the logistics operations of Cuisine de France, part of Europe’s largest food business, IAWS Group.



Fiona Keene – Senior Analyst

Fiona joined Attentional in 2002 as head of the Metadata department. She now oversees the delivery of all Attentional’s TV Ratings services, including daily overnights, the AQUA research engine and their client serevice platform,

She also supervises the logging of all UK terrestrial transmissions and is responsible for the addition of Attentional’s proprietary coding system, creating an extensive resource for statistical analysis. This has provided the basis for projects looking at areas such as independent production, UK-originated programming and measuring the levels of PSB programming.

Prior to joining Attentional, Fiona worked as Production Manager for Telemagination, one of the UK’s leading animation companies. During her 12 years with the company, she worked on The Animals of Farthing Wood and Noah’s Island, two multi-million pound projects for the European Broadcasting Union. She has also worked as Chief Sub-Editor on the television section of The Sunday Times. Fiona has a joint honours degree in English and Philosophy from Leeds University.

Tel: +44 (0)1823 320512

Some Facts About Me

Jason Spurway – Senior Coder

Jason joined the Atentional Metadata team as a part-time researcher in 2005, assisting in the compilation of the company’s database of coded content. Prior to joining the Attentional team, Jason joined Reuters in 1989 as an online indexer on a searchable archive of content from newswires, newspapers, magazines and other printed sources.



David Graham

Position: CEO


Education: BA English Lit, Bristol U. Graduate Teaching Asst. Indiana U

Expertise: TV Production, SME Management, Evolutionary Psychology, Globalisation

Favourite TV shows: Dexter, Mad Men, West Wing, 24, Modern Family, Outnumbered

Favourite movies: Chinatown, Godfather (1&2), LA Confidential, The Innocents (1961)

Other: Co-author of The New Enlightenment (1986)

Most recent publication: Global Player or Subsidy Junkie: Decision time for the BBC. (2010)

Member: BAFTA, The Royal Television society and Groucho’s Club

Fiona Keene

Position: Senior Analyst


Education: BA (Hons) English & Philosophy, University of Leeds

Expertise: Audience data analysis, specialist coding of metadata to describe content and knowledge of UK television schedules

Favourite TV shows: Dexter, The Shield, Outnumbered, TwentyTwelve, Frozen Planet

Favourite movies: Singin’ in the Rain, Philadelphia Story, Raiders of the Lost Ark, Jean de Florette

Facts about me: I play league tennis, and am a keen badminton player. I also like to spend time walking in wild places and taking photographs