Attentional’s team are a mixture of analysts, tenured scientists and working Hollywood screenwriters.

David Graham – CEO

David formed David Graham & Associates (DGA) in 1990 to develop data and research services for independent TV and film producers in the UK. The company became Attentional Ltd in 2007.

David’s career in broadcasting began in Toronto, Canada and continued at the BBC, where David was a producer in the Current Affairs department of BBC Network Television. In 1980, David founded Diverse Production Limited, an independent production company, which supplied current affairs programmes to Channel Four.

David was educated at the Universities of Bristol and Indiana. He is a member of The Royal Television Society and has been awarded a medal for Outstanding Services to Television.

David Graham chairs the board of Attentional Ltd. .

Tel: +44 (0)1823 322829

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Zak Shaikh – Partner

Zak’s expertise lies in content analysis. He works closely with research and development executives, analysing scripts, treatments, filmed shows and marketing and promotional materials.

Zak also specialises in monitoring the latest trends in the American film and TV markets.

After graduating from the LSE with a First in Economics and Government, Zak worked as an analyst at Goldman Sachs in their Private Client team. He then went to the University of Southern California’s prestigious film school, where he completed his Masters degree. While in Los Angeles, Zak has worked for Dreamworks SKG’s Story Development team, HBO’s Film & Miniseries Production team and recently attended Fox’s Associates Fellowship Program.


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Chris Humpherson – CCO

Formerly General Manager at Attentional, Chris Humpherson was heavily involved in building the company’s commercial operations in the UK and USA. He also helped to take Attentional data services online via its web-service, now used by producers, broadcasters and studios around the world. He currently leads and manages and advises Attentional on market development. Before joining Attentional Chris coordinated the logistics operations of Cuisine de France, part of Europe’s largest food business, IAWS Group.


Alejandro Macías Torre – Consultant, Head of Research and Development

Alejandro initially joined Attentional in 2012 to work on multinational consultancy projects. He has now been appointed to lead Attentional’s Research and Development programme. Before joining Attentional, Alejandro worked as a Business Analyst in a Marketing Consultancy company and studied in Madrid’s Autónoma University (Bachelor’s in Biochemistry) and in Heidelberg’s Ruprecht-Karls University (Master’s in Systems Biology). Being part of the Science of Entertainment evaluation service now gives Alejandro the opportunity to combine his background in research and his scientific mindset with his passion for entertainment and fascination with human psychology. Alejandro values a scientific approach to all forms of knowledge and is committed to finding the scientific explanation behind successful entertainment.


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Dario Nardi – Scientific Adviser

Dario Nardi is a scientist. Dario gained Myers-Briggs certification in 1994 under the instruction of Dr. Linda Berens and has been intimately involved in product development and research of personality-based tools ever since. He is the author or coauthor of numerous books on personality including Neuroscience of Personality, 8 Keys to Self-Leadership, Multiple Intelligences and Personality Type, Character and Personality Type.

C.W Pleydell-Pearce – Scientific Adviser

Dr Kit Pleydell-Pearce is Senior Lecturer at the School of Experimental Psychology within the University of Bristol, UK. His research interests include the neuropsychology of autobiographical memory, attention, consciousness and language processing. He also maintains a strong interest in the scientific basis of human emotion and well-being. A current focus is the development of new mathematical and computational techniques for analysing human brain activity. He is Director and founder of four postgraduate programmes which provide professional training in Clinical Neuropsychology, including postdoctoral level professional qualification. As Scientific Adviser for Attentional, Kit is in charge maintaining a watch on relevant specific scientific literature, keeping our own practice in line with the best current knowledge and developing unique experiments and research lines to broaden our expertise on attention to entertainment. See

Fiona Keene – Senior Analyst

Fiona joined Attentional in 2002 as head of the Metadata department. She now oversees the delivery of all Attentional’s TV Ratings services, including daily overnights, the AQUA research engine and their client serevice platform,

She also supervises the logging of all UK terrestrial transmissions and is responsible for the addition of Attentional’s proprietary coding system, creating an extensive resource for statistical analysis. This has provided the basis for projects looking at areas such as independent production, UK-originated programming and measuring the levels of PSB programming.

Prior to joining Attentional, Fiona worked as Production Manager for Telemagination, one of the UK’s leading animation companies. During her 12 years with the company, she worked on The Animals of Farthing Wood and Noah’s Island, two multi-million pound projects for the European Broadcasting Union. She has also worked as Chief Sub-Editor on the television section of The Sunday Times. Fiona has a joint honours degree in English and Philosophy from Leeds University.

Tel: +44 (0)1823 320512

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Jason Spurway – Senior Coder

Jason joined the Atentional Metadata team as a part-time researcher in 2005, assisting in the compilation of the company’s database of coded content. Prior to joining the Attentional team, Jason joined Reuters in 1989 as an online indexer on a searchable archive of content from newswires, newspapers, magazines and other printed sources.


Matt Graham – Evaluator

Matt Graham is International Content Specialist at Attentional, covering all aspects of global media for the company and in addition is a member of our Evaluation Team. A professional screenwriter, Matt’s most recent writing credit is on Oliver Stone’s The Untold History Of The United States for Showtime, and he’s worked in Hollywood for over ten years. His episode ten of the series was one of Showtime’s official candidate for the Emmy Awards in 2013. In addition to his work as a screenwriter, Matt’s been a reader for Summit Entertainment, and a Development Executive for the fiction arm of Robert Greenwald’s Brave New Films. Outside of Hollywood, he’s taught screenwriting for New York Film Academy, running the writing section of their “Nollywood” writing lab in 2011 in Nigeria. He’s taught Spanish in the Amazon Rainforest, and worked as a journalist in Buenos Aires. Matt’s originally from the UK but considers himself a citizen of the world.


David Graham

Position: CEO


Education: BA English Lit, Bristol U. Graduate Teaching Asst. Indiana U

Expertise: TV Production, SME Management, Evolutionary Psychology, Globalisation

Favourite TV shows: Dexter, Mad Men, West Wing, 24, Modern Family, Outnumbered

Favourite movies: Chinatown, Godfather (1&2), LA Confidential, The Innocents (1961)

Other: Co-author of The New Enlightenment (1986)

Most recent publication: Global Player or Subsidy Junkie: Decision time for the BBC. (2010)

Member: BAFTA, The Royal Television society and Groucho’s Club

Zak Shaikh

Position: Partner


Education: B.Sc. Econ, London School of Economics. M.F.A Writing for Film & TV, University of Southern California

Expertise: US Programming, Corporate Strategy, Content Analysis

Favourite TV shows: Sopranos, House of Cards, Suits, The Office, The Colbert Report

Favourite movies: Trainspotting, Dr Zhivago, Network

Facts about me: Won Hollywood Foreign Press Award, published in LA Weekly and the Guardian, mentor for Young Story Tellers Foundation

Array of non industry jobs: Goldman Sachs, IBM, campaign manager for parliamentary election.

Fiona Keene

Position: Senior Analyst


Education: BA (Hons) English & Philosophy, University of Leeds

Expertise: Audience data analysis, specialist coding of metadata to describe content and knowledge of UK television schedules

Favourite TV shows: Dexter, The Shield, Outnumbered, TwentyTwelve, Frozen Planet

Favourite movies: Singin’ in the Rain, Philadelphia Story, Raiders of the Lost Ark, Jean de Florette

Facts about me: I play league tennis, and am a keen badminton player. I also like to spend time walking in wild places and taking photographs

Zara Randera

Position: US Programming Analyst


Education: BA Psychology, Minor Cinema & TV, University of Southern California

Expertise: Unscripted formats, content evaluation, consumer surveys

Favourite TV shows: Dexter, How I Met Your Mother, Mad Men, Real Housewives

Favourite movies: The Graduate, Into the Wild, Harold & Maude

Facts about me: Played tennis

Alejandro Macías Torre

Position:Consultant, Head of Research and Development


Education: MSc in Systems Biology, Ruprecht-Karls Universität, Degree in Biochemistry, Universidad Autónoma de Madrid

Expertise: European audiovisual market, consumer surveys, content evaluation, scientific research of entertainment

Favourite TV shows: How I Met Your Mother, Breaking Bad, Arrested Development, American Horror Story

Favourite movies: Eternal Sunshine on the Spotless Mind, Closer, Pan’s Labyrinth, The Sea Inside

Facts about me: Long distance runner, avid traveller, creative writing aficionado