research and development -
Our Research and Development aims to develop and improve our knowledge about what drives attention to entertainment.
The Attention System
The Attention System's R&D programme investigates new developments in cognitive science, neuroscience and psychology to improve our understanding of what drives attention to entertainment. Psychologist Kathryn Bristow is currently working with Dr. Kit Pleydell-Pearce of Bristol University (UK) to develop reliable psycho-physiological indicators of attention.
The Preference System
The Preference System R&D programme, led by Dr. Farid El-Husseini, Attentional’s Head of Econometrics, tests new advanced statistical techniques to identify consumer preferences and project future demand in a rapidly changing media environment, in which there will be a massive expansion of choice.
The Microgenre® System
The Microgenre® System is one of Attentional’s metadata services. We are constantly testing new types of metadata that may provide a more robust basis for the analysis of content and a better understanding of media preferences. Fiona Keene is Head of Metadata.
