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<title>Attentional</title>
<description>An instinct for entertainment</description>
<link>http://www.attentional.com/</link>
<copyright>Attentional Ltd</copyright>

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        <title>ATTENTIONAL US SUBSIDIARY RENEWS CONTRACT WITH NBC UNIVERSAL</title>
        <description>NBC Universal has renewed its relationship with Attention Inc. for research and advisory services on its primetime schedule. Attention Inc., majority-owned by UK company Attentional Ltd, provides advisory services on both scripted and unscripted entertainment formats. The relationship is now in its third year. To support this work Attentional conducts in-house Research and Development to improve understanding of why viewers watch and pay attention to screen entertainment and to develop new indicators for monitoring levels of attention. 

&lt;br&gt;&lt;br&gt;

For further information on the Attention System, click &lt;a href=&quot;http://www.attentional.com/attention_system.php&quot;&gt;HERE&lt;/a&gt;

&lt;br&gt;&lt;br&gt;

Contacts: 
&lt;br&gt;

David Graham (UK) at &lt;a href=mailto:David.Graham@attentional.com&gt;David.Graham@attentional.com&lt;/a&gt; or Zak Shaikh (USA) at &lt;a href=mailto:Zak.Shaikh@attentional.com&gt;Zak.Shaikh@attentional.com&lt;/a&gt;

 
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        <link>http://www.attentional.com/news_item.php?id=58</link>
        <pubDate> Mon, 21 Apr 2008 00:00:00 +0100 </pubDate>
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        <title>ATTENTIONAL LAUNCHES EPG-CHANGE RISK ASSESSMENT MODEL</title>
        <description>The rapid proliferation of channels on the Sky platform has made placements on the EPG an important consideration for channel operators aiming to maximise the potential of their portfolios. This has created a demand for techniques to assist our clients in optimising the EPG positioning of their channels.

&lt;br&gt;&lt;br&gt;

Attentional has studied recent Sky EPG positioning changes and developed statistical models for assessing and isolating their viewing impacts. One of the key findings concerns the positioning of time-shifted or &amp;#8216;+1&amp;#8217; channels. The primary channel acts as a kind of advertiser for the content of its time-shifted variant provided they are next to each other on the EPG, when viewers can switch to the +1 variant with a single press of a button. 

&lt;br&gt;&lt;br&gt;

For example, UKTV Gold+1 (at number 110 on the Sky EPG) has a Satellite audience that is 63% the size of UKTV Gold&amp;#8217;s (at number 109). On the other hand, ITV2+1 (at number 184) has a Satellite audience that is only 13% that of ITV2 (at number 118), a discrepancy that significantly exceeds any loss that can be solely attributed to its low EPG position.  

&lt;br&gt;&lt;br&gt;

The models developed by Attentional also allow us to predict the likely viewing impact of moves up or down the Sky EPG. Programme quality and variety remain crucial factors in determining a channel&amp;#8217;s success, but the importance of a good EPG placement is highlighted when we look at channels that have already shifted position on the EPG. For example, Bravo 2 moved down 28 places on the Sky EPG in February 2008 as part of a Virgin Media reshuffle, and this coincided with a 35% decrease in viewing. Virgin 1 moved up 29 places as part of the same reshuffle and saw its viewing increase by 52%, although this was also helped by the strong performance of &lt;i&gt;The Sarah Connor Chronicles&lt;/i&gt;.

&lt;br&gt;&lt;br&gt;

If you would like more information on Attentional&amp;#8217;s EPG-Change Risk Assessment Model, please contact &lt;a href=&quot;http://www.attentional.com/people_view.php?id=4&quot;&gt;Dr Farid El-Husseini&lt;/a&gt; on +44(0) 1823 320 507 or &lt;br&gt;email &lt;a href=mailto:farid.el-husseini@attentional.com&gt;farid.el-husseini@attentional.com&lt;/a&gt;.
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        <link>http://www.attentional.com/news_item.php?id=57</link>
        <pubDate> Tue, 15 Apr 2008 00:00:00 +0100 </pubDate>
        <guid>http://www.attentional.com/news_item.php?id=57</guid>
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        <title>UK TV FORECAST TO 2012: REPORT AND INTERACTIVE DATABASE NOW AVAILABLE</title>
        <description>Attentional&#039;s latest forecast of television viewing in the UK is now available as a written report and an interactive database. 

&lt;br&gt;&lt;br&gt;

The forecast shows the sharp drop in the BBC &#039;s viewing share observed in recent years flattening out, with the BBC channels claiming 32.1% of viewing in 2012 (down from 34% in 2007). A strong performance from ITV&#039;s digital channels will help it narrow the gap between itself and the BBC, but the BBC will retain the biggest share. The most important factor helping the BBC is the historic advantage of its second channel, BBC2. BBC2&#039;s projected viewing share in 2012 (7.5%) far exceeds any of the newer digital channels on either network, giving the BBC a substantial advantage.

&lt;br&gt;&lt;br&gt;

But the BBC&#039;s audience is getting older, and more middle class. The Attentional forecast is based on a detailed observation of what people do when they &quot;go digital&quot;, which everyone will do by 2012. When people get more channels - and therefore more choice - they watch more television. However, viewers in the ABC1 or &quot;white collar&quot; social groups are more loyal to the traditional channels than viewers in the C2 or DE social groups. Older viewers are also more likely to stay loyal to the networks they already know, while younger people explore new channels.   

&lt;br&gt;&lt;br&gt;

Although the viewing of young adults gets a boost when they go digital, they are on the whole viewing less TV. However, in the face of competition from computer games, social networking, and the Internet, broadcasters are working hard to attract younger viewers. A new kind of channel brand like UKTV&#039;s Dave or a series like Skins on E4/C4 show new ways of appealing to younger groups. The latest forecast suggests that action to stem the decline in viewing by young adults may be having a positive effect, with their average daily viewing time levelling out after significant declines over the last five years.

&lt;br&gt;&lt;br&gt;

The latest version of the Attentional Forecast is also available as an interactive database with multiple filtering options across the whole period from 2003 to 2012. The database covers 18 demographic groups and seven platform options, and allows users to group channels by ownership and genre. The tool was developed by Dr. Farid El-Husseini: &quot;Following the positive response to our previous reports, we have introduced an interactive database that allows users to explore the results in detail. It is easy to use, and is an essential aid for anyone who is seriously thinking about the future of television&quot;.  

&lt;br&gt;&lt;br&gt;

The UK TV Viewing Landscape in 2012 report is available together with the Interactive Database for &amp;#163;1500. The report alone costs &amp;#163;500. Both are available from the Attentional website - please &lt;a href=&quot;http://www.attentionalpanel.co.uk/order/reports.asp&quot;&gt;Click Here&lt;/a&gt; to order. To download the Executive Summary &lt;a href=&quot;http://www.attentional.com/samples/TV%20Viewing%202012%20Exec%20Summary.pdf&quot;&gt;Click Here&lt;/a&gt;. For further information and a full specification of the database, &lt;a href=&quot;http://www.attentional.com/2012forecastdatabase.php&quot;&gt;Click Here&lt;/a&gt;.</description>
        <link>http://www.attentional.com/news_item.php?id=56</link>
        <pubDate> Fri, 04 Apr 2008 00:00:00 +0100 </pubDate>
        <guid>http://www.attentional.com/news_item.php?id=56</guid>
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        <title>UK TOTAL TELEVISION VIEWING FORECAST TO RISE BY OVER 4% IN THE NEXT FIVE YEARS.</title>
        <description>Release: 06th February 2008
&lt;br&gt;
Contact: &lt;a href=&quot;http://www.attentional.com/people_view.php?id=4&quot;&gt;Farid El-Husseini&lt;/a&gt;, Head of Econometrics
&lt;br&gt;&lt;br&gt;
Attentional&amp;#8217;s latest forecasts suggest that a number of factors will combine to offer a brighter future for UK television over the next five years than previously anticipated.
&lt;br&gt;&lt;br&gt;
One factor behind this trend is the rapid conversion of older viewers to digital platforms, where the availability of extra channels means they tend to watch more television. The digital conversion of younger viewers who have so far resisted taking up multichannel technologies is also playing a significant role. The imminent prospect of analogue switch-off, combined with falling multichannel technology prices, means these trends are likely to continue. 
&lt;br&gt;&lt;br&gt;
The forecast finds growing evidence that the downward trend in average daily viewing time among young adults (16-34) has now levelled out. Broadcasters are working very hard to attract and retain younger viewers, with strong brand promotions through the internet (e.g. E4&amp;#8217;s Skins), coupled with on-demand catch-up viewing, all helping to draw younger viewers to programmes they may otherwise have missed. 
&lt;br&gt;&lt;br&gt;
Overall, the forecasts suggest that the average daily viewing time of young adults will fall by 1%. But due to rising levels of immigration into the UK, the officially projected 5.5% increase in the number of adults aged 16-34 in the UK population results in a predicted 4.6% rise in total television viewing for this group by 2012.
&lt;br&gt;&lt;br&gt;
The only demographic group for which a significant fall in total television viewing has been forecast is Children (4-15), where a continued (albeit slowing) fall in average daily viewing time, coupled with a declining population, is likely to result in a 4% decrease in total television viewing over the next five years.
&lt;br&gt;&lt;br&gt;
The current forecasts are the basis of Attentional&#039;s latest channel performance forecasting tool, which will be released later this month. In conjunction with our Microgenre&amp;#174; coding system, they also underpin Attentional&#039;s strategic forecasting model for testing future scenarios ranging from potential scheduling changes to new channel launches. Our model was recently used to forecast scenarios for children&#039;s television as part of Ofcom&#039;s The Future of Children&#039;s Television Programming consultation. To view our report for this consultation, please &lt;a href=&quot;http://www.ofcom.org.uk/consult/condocs/kidstv/childrenstv/childrenstv.pdf&quot;&gt;Click Here&lt;/a&gt;.
&lt;br&gt;&lt;br&gt;
Attentional forecasts combine advanced statistical modelling techniques with industry standard (BARB) viewing data to offer an unprecedented level of demographic resolution. The forecasts cover: Universe, Average Daily Viewing and Total TV Audience, for 18 demographic groups and 4 household reception types (Analogue Terrestrial, Digital Terrestrial, Cable, and Satellite), and are now available as reports. For a free sample report and further information on our forecasts, please &lt;a href=&quot;http://www.attentional.com/2012ukforecast.php&quot;&gt;Click Here&lt;/a&gt;.</description>
        <link>http://www.attentional.com/news_item.php?id=55</link>
        <pubDate> Wed, 06 Feb 2008 00:00:00 +0000 </pubDate>
        <guid>http://www.attentional.com/news_item.php?id=55</guid>
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        <title>ATTENTIONAL&#039;S PANEL READY TO RUN</title>
        <description>Release: 29th January 2008
&lt;br&gt;
Contact: &lt;a href=&quot;http://www.attentional.com/people_view.php?id=4&quot;&gt;Farid El-Husseini&lt;/a&gt;, Head of Econometrics
&lt;br&gt;&lt;br&gt;
Following a successful recruitment campaign and trial, Attentional&#039;s internet panel has now reached a size that will allow us to run commercial surveys. The panel has been set up to explore all aspects of audiovisual content consumption, with a particular focus on new media.  Data on the consumption of new media content is limited, and our panel aims to help our clients better understand how people use and consume new on-demand and digital services.  We are offering surveys on both a continuous and ad hoc basis, and can design appropriate questionnaires based on a general brief from clients. Using our statistical skills and expert knowledge of the audiovisual entertainment market, we can then provide detailed analysis and interpretation of the results. 
&lt;br&gt;&lt;br&gt;
As part of our panel&#039;s trial run we have already investigated attitudes to internet piracy (see our previous release) - an issue where we found a lack of publicly available data relating to consumption of audiovisual entertainment content through the internet,  a gap our panel is designed to meet.  As explained, the panel is designed to answer questions specified by our clients, but some interesting questions we think our panel could help answer include:
&lt;br&gt;&lt;br&gt;
With so many varied on-demand services, both through the internet and through set-top boxes, what problems are consumers finding with different services?
&lt;br&gt;&lt;br&gt;
What is working for consumers in the on-demand world? We can look at this with reference to a particular site (to assist a client in the debugging process) or take a wider approach looking at all available services.
&lt;br&gt;&lt;br&gt;
What content works for on-demand services? Short-form or long-form? What genres? Does this vary depending on whether the service is internet or set-top-box based? 
&lt;br&gt;&lt;br&gt;
Do consumers&#039; linear media habits reflect their interaction with new media? Do their new media habits affect the way they use traditional media
&lt;br&gt;&lt;br&gt;
If you would like more information on the Attentional panel, please contact Dr Farid El-Husseini on +44(0) 1823 320 507 or email farid.el-husseini@attentional.com</description>
        <link>http://www.attentional.com/news_item.php?id=54</link>
        <pubDate> Tue, 29 Jan 2008 00:00:00 +0000 </pubDate>
        <guid>http://www.attentional.com/news_item.php?id=54</guid>
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        <title>ATTENTIONAL&#039;S NEW &amp; RETURNING TV REPORT</title>
        <description>Release: 16th January 2008
&lt;br&gt;
Contact: &lt;a href=&quot;http://www.attentional.com/people_view.php?id=9&quot;&gt;David Manning&lt;/a&gt;, Client Relations Manager
&lt;br&gt;&lt;br&gt;
A number of Attentional clients have expressed an interest in finding out what new programmes and series are scheduled to air in the week ahead, and from which production companies.
&lt;br&gt;&lt;br&gt;
We have looked into the feasibility of providing such a report, and are pleased to announce that this service will be available, free of charge, to all our clients from this Friday, 18th January. 
&lt;br&gt;&lt;br&gt;
This weekly report will be available initially, both as an attachment and via a link sent in an e-mail, at lunchtime every Friday, providing information on the new programmes and series for the major UK channels from Saturday through to Friday the following week. 
&lt;br&gt;&lt;br&gt;
To view last week&amp;#8217;s New &amp;#38; Returning TV Report, please visit &lt;a href=&quot;http://www.attentional.com/newprogs.php&quot;&gt;http://www.attentional.com/newprogs.php&lt;/a&gt;
&lt;br&gt;&lt;br&gt;
Each programme listed in this weekly report will feature information including the channel of broadcast, start time, end time and weekday, plus a brief description of the programme and (where available) the production company. All programmes will be grouped by genre type.
&lt;br&gt;&lt;br&gt;
If you would like to ensure your company&#039;s new productions are included in this report, please contact david.manning@attentional.com who will be happy to add any new programmes to the report.
&lt;br&gt;&lt;br&gt;
As always, Attentional welcomes any comments on existing services, as well as suggestions of additional services that may be of interest.</description>
        <link>http://www.attentional.com/news_item.php?id=53</link>
        <pubDate> Wed, 16 Jan 2008 00:00:00 +0000 </pubDate>
        <guid>http://www.attentional.com/news_item.php?id=53</guid>
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        <title>ATTENTIONAL, OLIVER &amp; OHLBAUM, RAMBOLL MANAGEMENT AND HEADWAY INTERNATIONAL AWARDED KEY STUDY ON THE NEW EUROPEAN MEDIA DIRECTIVE</title>
        <description>Release: 08th January 2008
&lt;br&gt;
Contact: &lt;a href=&quot;http://www.attentional.com/people_view.php?id=8&quot;&gt;David Rolfe&lt;/a&gt;, Consultant
&lt;br&gt;&lt;br&gt;
Attentional Ltd, leading an experienced international team including Oliver &amp;#38; Ohlbaum of the UK, Ramb&amp;#248;ll Management of Denmark and Headway International of France, has been selected by the European Commission to complete a year-long study of the measures that support the promotion, distribution and production of European works in audiovisual media services.  Attentional is also fortunate to have further assistance from Arena Audiovisual of Spain, the Erich Pommer Institut of Germany and Mediametrie of France.  David Graham, CEO of Attentional, is the project leader.

&lt;br&gt;&lt;br&gt;

The new study will make recommendations on the application of measures for both traditional linear media and for new non-linear media, as required by the proposed Audiovisual Media Services Directive (AVMS), which will replace the Television Without Frontiers Directive (TVWF) in 2009 (while retaining TVWF Articles 4 and 5 for linear channels only, which set quotas for European and Independent productions respectively). An important challenge for this new project is to identify performance measures to monitor the promotion of European and independent work on non-linear, on-demand services.

&lt;br&gt;&lt;br&gt;&lt;br&gt;

&lt;strong&gt;Background:&lt;/strong&gt;

&lt;br&gt;&lt;br&gt;

Articles 4 and 5 currently exist in TVWF and remain in the proposed AVMS.  They are critical to European production and distribution industries, since they specify respectively that 50% of the content of qualifying TV channels must be of European origin and 10% must be independent.  However, in AVMS they only apply to linear channels and not to non-linear, on-demand services.  Article 3h of AVMS indicates a lighter touch approach has been taken to non-linear content: Member States must ensure that on-demand services &quot;promote, where practicable and by appropriate means, production and access to European works.&quot;  

&lt;br&gt;&lt;br&gt;

The debate over AVMS has been intense, with powerful lobbies, on the one hand, for strict content rules on on-demand media and, on the other, for a lighter touch. This project will therefore be the first attempt to define practical solutions in this controversial area.

&lt;br&gt;&lt;br&gt;

Attentional CEO David Graham explains: &quot;The traditional way of monitoring linear broadcast channels has been to classify the content of their schedules by relevant indicators in order to monitor compliance with Articles 4 and 5. The on-demand environment, however, may not provide schedules. Instead it may simply offer consumers the chance to select from a library of content. The European Commission is therefore taking advice on how to stimulate and monitor the promotion of European works on non-linear channels.&quot;  

&lt;br&gt;&lt;br&gt;

Attentional has extensive experience in large European projects. It led the 2005 &lt;a href=&quot;http://www.attentional.com/consultancy_reports.php&quot;&gt;study of Article 25 in TVWF&lt;/a&gt; (which researched the impact of Articles 4 and 5 on linear channels) for the European Commission. It also led a project on the &lt;a href=&quot;http://www.attentional.com/consultancy_reports.php&quot;&gt;Digital Delivery of Film&lt;/a&gt; for the European Parliament in 2006 and is a partner in the current Commission study on territorialisation clauses and state aid for the audiovisual industry.
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        <link>http://www.attentional.com/news_item.php?id=52</link>
        <pubDate> Tue, 08 Jan 2008 00:00:00 +0000 </pubDate>
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        <title>PIRACY: THE PEOPLE&#039;S VIEW .  A New Attentional Survey</title>
        <description>Release: 04th December 2007
&lt;br&gt;
Contact: Farid El-Husseini, Head of Econometrics
&lt;br&gt;&lt;br&gt;
&lt;b&gt;PIRACY: THE PEOPLE&#039;S VIEW .  A New Attentional Survey&lt;/b&gt;    
&lt;br&gt;&lt;br&gt;
Attentional has launched a UK internet panel to enable surveys to be carried out to understand the tastes and usage levels of those who access programme content through media other than television platforms.  
&lt;br&gt;&lt;br&gt;
As part of the ongoing development of this panel, we have run a trial survey to gauge opinion towards the issue of internet piracy.  How many people would consider downloading pirated content? While 12% of respondents would definitely consider downloading pirated content, another 21% were unsure, leaving 67% who said they would not. In other words, nearly a third of respondents are potential downloaders of such content. 
&lt;br&gt;&lt;br&gt;
The majority of respondents believed that the best way to reduce online piracy would be to make legal content cheaper, and 72% indicated that having US content made available in the UK at the same time as its US release would also help.
&lt;br&gt;&lt;br&gt;
The survey also found that 10% of respondents class themselves as regular viewers of downloaded or streamed content from the internet, although this figure was higher among younger respondents. Younger respondents also appeared more likely to pay for download services. 
&lt;br&gt;&lt;br&gt;
For more detailed results from this first test survey, please &lt;a href=&quot;http://www.attentional.com/survey.php&quot;&gt;CLICK HERE&lt;/a&gt;. Alternatively, if you would like to speak to someone about the survey, please contact Dr Farid El-Husseini on +44(0) 1823 320507 or go to www.attentional.com and select People. 
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        <link>http://www.attentional.com/news_item.php?id=51</link>
        <pubDate> Tue, 04 Dec 2007 00:00:00 +0000 </pubDate>
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        <title>VIEWING IN SKY+ HOUSEHOLDS: REPORT NOW AVAILABLE</title>
        <description>&lt;b&gt;Some groups watch more; and a third of drama viewing is playback&lt;/b&gt;
&lt;br&gt;&lt;br&gt;
A new report from Attentional points to interesting variations in viewing patterns between demographic groups in Sky+ households. For example, Adults 16-34 in Sky+ households actually watch slightly more television in the weekday 2100-2200hrs slot than their equivalents in Sky homes without a PVR.
&lt;br&gt;&lt;br&gt;
The research also looks at how Sky+ ownership affects viewing to different types of content. Entertainment channels on the Sky platform, such as Sky One, are subject to high levels of playback viewing, while Music and Sport continue to be watched live in most instances. 
&lt;br&gt;&lt;br&gt;
Attentional found that Drama attracts the highest proportion of playback viewing in the Sky+ Homes, based on analysis of programmes from nine mixed-schedule channels using its Microgenre&amp;#174; genre coding system. One third of all drama viewing by Sky+ users was playback,  although this varies by sub-genre with Soaps attracting a higher proportion of live viewing than Series or Serials. 
&lt;br&gt;&lt;br&gt;
As has already been revealed (&lt;a href=&quot;http://www.attentional.com/news_item.php?id=48&quot;&gt; Attentional Release: 02/10/2007&lt;/a&gt;), viewers in Sky+ households typically watch between 10 &amp;#8211; 15% less than equivalent viewers in Sky homes without a PVR, but most of the decrease in viewing occurs outside of peak-time (1900-2300hrs). The drop is largely explained by demographics: Sky+ has attracted a high proportion of households in the higher socio-economic groups (ABC1), and viewers in this demographic tend to watch less television regardless of viewing platform or technology.
&lt;br&gt;&lt;br&gt;
The full report gives a detailed description of viewing by eight demographic groups (Individuals, Children, Adults 16-34, Adults 35+, Men, Women, Adults ABC1 and Adults C2DE), looking at total viewing time, viewing by day-part and viewing to different types of content. The report is 42 pages, with 39 charts and 10 data tables. &lt;a href=&quot;http://www.attentional.com/uploads/23a.pdf&quot; target=&quot;new&quot;&gt; Click here to download the Executive Summary.&lt;/a&gt;
&lt;br&gt;&lt;br&gt;
Viewing in Sky+ Households is priced at &amp;#163;275* for a print version or &amp;#163;325* for an Adobe PDF version. To order your copy of Viewing in Sky+ Households, please &lt;a href=&quot;http://www.attentionalpanel.co.uk/order/reports.asp&quot;&gt; click here and complete the online order form.&lt;/a&gt;
&lt;br&gt;&lt;br&gt;
For more information contact Adrian Edwards on +44 (0)1823 320511 or email &lt;a href =&quot;mailto:adrian.edwards@attentional.com&quot;&gt;adrian.edwards@attentional.com&lt;/a&gt;.
&lt;br&gt;&lt;br&gt;
* Prices exclude VAT</description>
        <link>http://www.attentional.com/news_item.php?id=50</link>
        <pubDate> Wed, 17 Oct 2007 00:00:00 +0100 </pubDate>
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        <title>OFCOM CHILDREN&#039;S TV REVIEW USES ATTENTIONAL FORECASTS AND METADATA TO IDENTIFY KEY TRENDS.</title>
        <description>Attentional&amp;#8217;s 2012 forecasting model has been used to predict the impact of a number of potential scenarios for children&#039;s television, as part of Ofcom&amp;#8217;s &lt;a href=http://www.ofcom.org.uk/consult/condocs/kidstv/kidstvresearch.pdf&gt;The Future of Children&#039;s Television Programming&lt;/a&gt; review.
&lt;br&gt;&lt;br&gt;

Attentional&amp;#8217;s baseline forecasts identify two key trends. First, they suggest that over the next six years a decline in the population of children aged 4-15 will combine with a decline in their average hours of daily viewing to reduce their total viewing of all TV by about 11%. At the same time, digital convergence will improve access to dedicated children&amp;#8217;s channels. This means that the average number of children watching dedicated children&amp;#8217;s content will fall by only 5%. 
&lt;br&gt;&lt;br&gt;

Attentional also addressed the issue of how much content is made in Britain for British children. Using Attentional&amp;#8217;s Metadata to distinguish between UK and non-UK originated children&amp;#8217;s programmes, Ofcom was able to establish that in 2006 only 17% of television content for children was made in the UK (&lt;a href=http://www.ofcom.org.uk/consult/condocs/kidstv/kidstvresearch.pdf&gt;The Future of Children&#039;s Television Programming&lt;/a&gt;, Research Report, Figure 100, Page 97).
&lt;br&gt;&lt;br&gt;

NOTES ON METHODOLOGY: The scenario-modelling involved forecasting the impact of likely changes to the children&amp;#8217;s slots of the terrestrial broadcasters, notably the removal of ITV1&amp;#8217;s CITV slot. An additional scenario estimated the impact of an increase in the volume of UK-originated content shown by the commercial children&amp;#8217;s channels. It is noted in the Ofcom report that:
&lt;br&gt;&lt;br&gt;

&amp;#8220;Overall, modelling the potential changes outlined above based on the current market suggests that growth in children&amp;#8217;s viewing of children&amp;#8217;s airtime is likely to be a result of the increased availability of dedicated children&amp;#8217;s channels. The BBC children&amp;#8217;s services as a whole are likely to retain about 11% share of total children&amp;#8217;s viewing. However, if ITV1 withdraws from the market, the other commercial PSBs, Channel 4 and Five (carrying mainly UK-originated programming) are forecast to account for minimal viewing share. There appears little incentive, in terms of increased viewing share, for commercial children&amp;#8217;s channels or slots on non-terrestrial generalist channels to carry UK-originated material.&amp;#8221; (&lt;a href=http://www.ofcom.org.uk/consult/condocs/kidstv/kidstvresearch.pdf&gt;The Future of Children&amp;#8217;s Television Programming&lt;/a&gt;, Research Report, Page 185)
&lt;br&gt;&lt;br&gt;

For more information about Attentional&amp;#180;s 2012 forcasts &lt;a href=http://www.attentional.com/2012details.php&gt;click here&lt;/a&gt; or contact Dr. Farid El-Husseini on +44 (0)1823 320 507 or email farid.el-husseini@attentional.com. For more information about Attentional&amp;#8217;s Metadata &lt;a href=http://www.attentional.com/metadata.php&gt;click here&lt;/a&gt; or contact Adrian Edwards on +44 (0) 1823 320 511 or email adrian.edwards@attentional.com.</description>
        <link>http://www.attentional.com/news_item.php?id=49</link>
        <pubDate> Fri, 05 Oct 2007 00:00:00 +0100 </pubDate>
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        <title>NEW RESEARCH SHOWS PERSONAL VIDEO RECORDERS DO NOT SIGNIFICANTLY AFFECT VIEWING CHOICES.</title>
        <description>The impact of the Personal Video Recorder (PVR), for example Sky+ in the UK, has been hard to capture and beset by confusion. According to surveys where respondents are asked about their viewing, viewers say they watch more TV than they did before they got Sky+. But according to the &amp;#8220;peoplemeters&amp;#8221; used by large continuous panels, they watch less TV. Research by Attentional analysts seems to resolve this issue, at least for the present. &amp;#8220;Sky+ users are lighter viewers than the average Sky viewer, they tend to be relatively prosperous and such people simply watch less TV&amp;#8221;, says Adrian Edwards, Attentional&amp;#8217;s Head of Operations.
&lt;br&gt;&lt;br&gt;
Sky+ viewers do behave like non-Sky+ viewers of the same demographic type. There are only slight differences in the content Sky+ viewers watch relative to their non-Sky+ peers. Sky+ viewers watch more Factual Entertainment and a little less Drama (though Drama is the most recorded genre).
&lt;br&gt;&lt;br&gt;
&amp;#8220;This is an important finding&amp;#8221;, according to Dr Farid El-Husseini, Head of Econometrics at Attentional, &amp;#8220;because it tells us that the viewing choices of this group are not strongly affected by their acquisition of a PVR. This is also crucial knowledge for our UK channel viewing share forecasts, and will feed into the new forecasts being prepared for release early in 2008.&amp;#8221;
&lt;br&gt;&lt;br&gt;
These findings are also significant for estimating the advertising impact of PVRs, since they suggest that the lower viewing levels in Sky+ homes are largely caused by the demographic skew of Sky+ take-up. The main impact of PVRs on advertising is therefore likely to be through &amp;#8220;ad-skipping&amp;#8221;, and not additionally compounded by a strong decline in the overall levels of viewing. 
&lt;br&gt;&lt;br&gt;
Attentional will be releasing full results of its study on PVR usage in a forthcoming report. 
&lt;br&gt;&lt;br&gt;
Notes on terms and methodology: In demographic terms, Sky+ subscribers include a high proportion of ABC1s, which include professional and managerial grades. BARB data was used for demographic profiling. Content analysis used the Attentional Microgenre&amp;#174; system, now available as an enhancement of the TNS Infosys analysis software in the UK. 
&lt;br&gt;&lt;br&gt;
To contact Dr. Farid El-Husseini, please go to &lt;a href=http://www.attentional.com&gt;http://www.attentional.com&lt;/a&gt; and select People.</description>
        <link>http://www.attentional.com/news_item.php?id=48</link>
        <pubDate> Tue, 02 Oct 2007 00:00:00 +0100 </pubDate>
        <guid>http://www.attentional.com/news_item.php?id=48</guid>
     </item>  
     <item>
        <title>YOUNG ADULTS: WHERE HAVE THEY GONE?</title>
        <description>For some time now, the TV viewing of young adults has been declining more strongly than other adult groups. Some people think this is due to heavy use of the internet. Analysts at Attentional have been investigating the new BARB category of Internet Users to try to shed light on this question. &amp;#38;quot;The results were perplexing&amp;#38;quot;, according to project leader, Dr. Farid El-Husseini. &amp;#38;quot;Using the recently-introduced BARB Lifestyle data, Attentional researchers matched young adults who made heavy use of the internet with young adults who were light users, and then compared their viewing habits. The difference in the amount of viewing between Heavy and Light Internet users was slight, only about 3% in peaktime. There were differences in viewing behaviour, however. Heavy users, more than light users of the internet, seem to be switching to programming that requires less commitment: fewer soaps, more one-off programmes - current affairs and documentaries - and more categories that run in the background, like music channels and sport. But the analysis did not confirm that the internet has a direct impact on total viewing hours.&amp;#38;quot;&lt;br&gt;&lt;br&gt;

&amp;#38;quot;That also left us short of an answer to the bigger question: what are people using the internet for?&amp;#38;quot; says El-Husseini. The internet may either be a substitute for TV or complementary to it. People could be using VOD, catch-up content and live streaming to transfer leisure time once used for linear television to the same or similar content (albeit in a largely on-demand environment) on the internet. In some instances this may actually increase the consumption of traditional linear television: if we know that we can catch-up with episodes we might miss on the television by going on the internet, it may make us more willing to commit to a drama series. However, the internet can also act as a substitute, whose growing availability and falling price make people allocate some of the time they once committed to linear TV away from traditional audiovisual content. User-generated content, online gaming, chat rooms and emailing friends are all instances where this could be the case. Then there is the issue of unmonitored content downloaded from peer-to-peer sites - and that could be significant for our target group.&lt;br&gt;&lt;br&gt;

&amp;#38;quot;Unfortunately, the current BARB Lifestyle data does not allow us to answer any of these question with a high degree of certainty&amp;#38;quot; says El-Husseini. &amp;#38;quot;In fact, there is no large continuous panel or research project able to resolve these issues, which are becoming quite urgent for the industry. We therefore aim to set up a small, specialist panel to address these questions in the medium term. We are seeking feedback from interested parties to make sure that it meets industry needs&amp;#38;quot;.&lt;br&gt;&lt;br&gt;

Note on Methodology: As the BARB Lifestyle data does not allow users to distinguish between internet use at work or at home, Attentional restricted the analysis to those young middle-class adults (ABC1 16-34) who are in full-time employment, and looked at their viewing in peaktime (18:00-23:00).&lt;br&gt;&lt;br&gt;

To contact Dr. Farid El-Husseini, please go to &lt;a href=http://www.attentional.com&gt;http://www.attentional.com&lt;/a&gt; and select People.</description>
        <link>http://www.attentional.com/news_item.php?id=47</link>
        <pubDate> Tue, 18 Sep 2007 00:00:00 +0100 </pubDate>
        <guid>http://www.attentional.com/news_item.php?id=47</guid>
     </item>  
     <item>
        <title>ATTENTIONAL&#039;S METADATA SERVICE ADDS A NEW DIMENSION TO UK TV RESEARCH</title>
        <description>&lt;i&gt;96% of Adults watched over 5 consecutive minutes of at least one Police/Crime/Legal drama in the first quarter of 2007&lt;/i&gt;
&lt;br&gt;&lt;br&gt;

How do we know?  
&lt;br&gt;&lt;br&gt;

Attentional Metadata is a system designed to enhance the power of television audience ratings and open up new possibilities for audience research, and it is now available as a module on the TNS Infosys tool. 
&lt;br&gt;&lt;br&gt;

Attentional Metadata includes our three-tier Microgenre&amp;#174; coding system, which offers greater specificity than the standard BARB programme genres, and makes it possible to compare viewing by subject, for example Police/Crime dramas or Medical Dramas.  There is also a production company field, which allows users to create market share reports (for example, who are the top producers of Factual Entertainment?), or to track the programming of a particular company.
&lt;br&gt;&lt;br&gt;
In addition, we can supply a number of other fields outside Infosys, designed for easy integration into BARB programme data, including Repeat Status, Co-Production Company, Episode Description and Country of Origin.
&lt;br&gt;&lt;br&gt;
The cost of the Attentional Infosys module starts from &amp;#163;4,000 per annum for Microgenre&amp;#174; or Production Company, or &amp;#163;6,000 for both, depending on number of users. 
&lt;br&gt;&lt;br&gt;
If you are not an Infosys user but would like to acquire Attentional Metadata, we can provide this for you as either a regular or an ad-hoc delivery, or we can carry out your analysis for you. 
&lt;br&gt;&lt;br&gt;
To download an information pack, go to &lt;a href=http://www.attentional.com/audience_reports.php&gt;http://www.attentional.com/audience_reports.php
&lt;/a&gt;
&lt;br&gt;&lt;br&gt;
For further information, or to request a demonstration, please contact 
&lt;br&gt;&lt;br&gt;
Fiona Keene or Adrian Edwards on +44 (0)1823 322829, or go to www.attentional.com and select names from the People menu.

</description>
        <link>http://www.attentional.com/news_item.php?id=46</link>
        <pubDate> Wed, 29 Aug 2007 00:00:00 +0100 </pubDate>
        <guid>http://www.attentional.com/news_item.php?id=46</guid>
     </item>  
     <item>
        <title>CHANNEL PROFILE REPORT</title>
        <description>The Channel Profile is the latest in a series of innovative reports designed to provide clear, graphic presentation of data in an attractive easy&amp;#8211;to-use format.&lt;br&gt;&lt;br&gt;

If you are a channel wanting an overview or a producer pitching to a channel, this report offers a snapshot of channel performance against its competitors.&lt;br&gt;&lt;br&gt;  

A &amp;#8220;Fast Fact&amp;#8221; section highlights the particular strengths of the channel or points out areas of concern. Subsequent sections cover performance over time, by demographic, and by day part.  There is also a chart showing performance in relation to competitor channels.&lt;br&gt;&lt;br&gt;

As with our other formats, the Channel Profile Report can be fully customised to meet the individual needs of our clients.&lt;br&gt;&lt;br&gt;

To download a sample of the report, &lt;a href=http://www.attentional.com/audience_reports.php&gt;click here&lt;/a&gt;.&lt;br&gt;&lt;br&gt;

To find out more, or to order a report, contact &lt;a href=people_view.php?id=5&gt;Alex Pollard&lt;/a&gt;
</description>
        <link>http://www.attentional.com/news_item.php?id=45</link>
        <pubDate> Wed, 08 Aug 2007 00:00:00 +0100 </pubDate>
        <guid>http://www.attentional.com/news_item.php?id=45</guid>
     </item>  
     <item>
        <title>EARLIER OVERNIGHTS FOR  ATTENTIONAL CLIENTS</title>
        <description>The Attentional team constantly strives to find ways of providing clients with the very best possible service. To this end, our latest upgrade is a new, earlier delivery time for Overnight Reports. The new delivery times will take effect from Wednesday 1st August, and each day&#039;s delivery will be in the form of two separate emails.
&lt;br&gt;&lt;br&gt;

&lt;b&gt;First Email &amp;#8211; Your Overnight report&lt;/b&gt;
&lt;br&gt;
In a standard week, subject to data availability, Overnight Reports covering the transmissions on Sunday, Monday, Tuesday, Wednesday and Thursday will now be delivered to our clients between 10:00 and 10:15am, Monday to Friday. Delivery of Friday and Saturday reports will not change.
&lt;br&gt;&lt;br&gt;

&lt;b&gt;Second Email &amp;#8211; The link to our Screenwatch blog&lt;/b&gt;
&lt;br&gt;
A second email, featuring a link to Attentional&#039;s popular Screenwatch blog will then follow the weekday report deliveries, at approximately 10:30am.*
&lt;br&gt;&lt;br&gt;
With optional weekend delivery, tape-checking of terrestrial channel transmissions to ensure accuracy, and PDA Overnights, we believe the Attentional Overnights service continues to be the best in the industry. Our reports can be sent 7 days a week, to anyone, anywhere in the world.
&lt;br&gt;&lt;br&gt;
We would welcome suggestions on further improvements or responses to changes we have implemented.
&lt;br&gt;&lt;br&gt;
Contact Alex Pollard at +44 (0)1823 320508 or Alex.pollard@attentional.com

</description>
        <link>http://www.attentional.com/news_item.php?id=44</link>
        <pubDate> Wed, 25 Jul 2007 00:00:00 +0100 </pubDate>
        <guid>http://www.attentional.com/news_item.php?id=44</guid>
     </item>  
 

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