Attentional's ScreenWatch blog comments on viewing figures for UK TV content, using BARB overnight ratings.


Monday 14th May 2012

LATEST NEWS

Channel 4 has reported a loss on its main channel six times greater than last year’s at £42.3m.  However, its group profit was only slightly down because of an improved performance by its digital channels.


 

LAST NIGHT’S TV

 

The above table shows the single top performing title in each genre selected, based on BARB overnight data. Figures are for channel totals where applicable.

DEBUTS

Walking Dead returned to terrestrial television for its second season, at 10pm on C5, having previously aired in the UK on FX.  The acclaimed zombie drama series from Circle of Confusion and Valhalla Films, starring British actor Andrew Lincoln, has been a ratings winner for cable channel AMC in the US.  In the UK, the second season premieres on FX averaged 331,80o (1.7%), but this figure more than doubled to 776,400 (3.7%) with the final programme data – more than twice the benchmark Share. Season 1 on C5 was watched by 1.3m (6.8%) in a Sunday 10pm slot in spring 2011. Season 2 began at 10pm, and strolled off with an audience of 905,610 (5.6%), and a Performance Index of 85.8.  A further 77,306 (0.9%) watched on C5+1, attracting a Performance Index of 126.7.

Secret Millionaire, the series that follows a very rich benefactor as he or she goes undercover to find those who deserve financial help, was back on C4 at 9pm. The RDF production averaged 1.7m (6.3%) for its previous season in 2011.  The new run began with  1.3m (5.7%) and a Performance Index of 80.6, with a further 213,025 (1.2%) watching on C4+1, gaining a Performance Index of 101.2.

56Up, at 9pm on ITV1, brought us up to date with the group of individual who have allowed Michael Apted to catch up with them every seven years, to see how their lives have progressed.  The ITV Studios production garnered an audience of 4.5m (19.2%) and a Performance Index of 139.3. The ITV1+1 audience added another 310,200 (1.8%).

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AQUA, our online ratings research tool at www.overnights.tv can give you 24/7 access to UK television ratings.  Email us at hello@attentional.com for further information or a free trial.


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