Attentional's ScreenWatch blog comments on viewing figures for UK TV content, using BARB overnight ratings.


Saturday 21st April 2012

 



LAST NIGHT’S TV

The above table shows the single top performing title in each genre selected, based on BARB overnight data. Figures are for channel totals where applicable.


 
 

DEBUTS

The Bridge is the latest European drama to launch in the 9pm and 10pm slots on BBC4, which have recently housed The Killing, Borgen and Inspector Montalbano.  The 10-part DR/SVT/NRK crime drama, about a police operation launched by a joint Swedish and Danish team following the discovery of a body on their border, began with a hefty 1m (4.3%) at 9pm, and 833,100 (4.2%) at 10pm.  These numbers provided excellent Performance Index figures of 191.1 and 189.7 respectively.

Smash, the “Glee for grownups” US drama made its UK debut on Sky Atlantic at 10pm. The Madwoman in the Attic/DreamWorks/Universal production follows the creation of a new Broadway musical about Marilyn Monroe, and stars Katharine McPhee (American Idol runner up in 2006), and Megan Hilty as two contenders for the title role.  The US run began with 11.4m viewers on NBC, although figures have since declined, however it has remained one of the network’s top dramas in the key 18-49 demographic.  The UK launch attracted 75,300 (0.38%), a strong performance in a slot with a benchmark Share of 0.27%, and one likely to be boosted by a high rate of time-shifted viewing.

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AQUA, our online ratings research tool at www.overnights.tv can give you 24/7 access to UK television ratings.  Email us at hello@attentional.com for further information or a free trial.


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