blog...Our Subject: TV Content Strategy.
Our Approach: Addressing business critical decisions by combining Quantitative and Qualitative Research with expert knowledge.
All TV Content faces the same three challenges:
Will It Work?
Attentional uses proprietary techniques to evaluate ideas, treatments, scripts, pilots and promotions. The Attention System draws on statistical models, neuroscience and evolutionary psychology. We do not take over the creative process. Instead we work with creative teams and provide a knowledge base from the frontiers of science that is constantly growing. The benefit: a new perspective on the key ingredients of good narratives, creative stimulus, increased confidence, reduced development risk.
Lead Consultant: Zak Shaikh
How Do We Make It Work Best?
Attentional uses proprietary metadata and advanced statistical techniques to build powerful predictive models and resolve key media content strategy issues. For example, one model optimises electronic programme guide (EPG) positioning, another model optimises release patterns. These techniques have been successfully applied in multiple media markets.
Lead Consultant: Dr. Farid el-Husseini
How Do We Maximise Its Profitability?
The sale and distribution of content is a global business. Attentional combines local expertise and proprietary knowledge to build market models and market studies for key global territories addressing such questions as: Who should I work with? What is the best release pattern for this market? What revenues will my content earn here? How do I maximise that revenue? For investors and rights owners, we value all types of media assets.
Lead Consultant: Jay Blaskey
TV Ratings (UK)
The UK is a highly innovative TV economy. We supply the UK’s leading TV Ratings service delivered daily to clients around the world. In addition we offer the class-leading AQUA research tool. To use or enquire about these services, go to www.overnights.tv, our UK data service centre and delivery platform.
