What we do


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We support research into how the human brain processes ‘entertainment’ and build commercial applications based on the latest available knowledge.

We are currently engaged on a new phase of work with colleagues at the University of Bristol (UK) and now reviewing initial results.

We use experienced screenwriters, trained in our applications, to apply results, thus keeping us close to the creative process.


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Expert statistical skills are key to all our work and an essential complement to our neuroscience activity, enabling the validation of results.

The Attentional team members provide evidence-led analysis of key issues in entertainment and the implications of rapid technology change.

Attentional owns Overnights.tv, the UK’s leading online service for the delivery and analysis of UK TV audience data.