In all our work we combine Quantitative and Qualitative Research with expert knowledge.
We advise leading players on content development, using the Attention System, product of a decade’s joint research and development with experts in neuroscience and evolutionary psychology. Our Content Unit, led by Zak Shaikh, evaluates scripted and unscripted content at concept, treatment, script and pilot stage, providing valuable insights into whether shows will succeed. We track what is in development in the US and monitor big local shows around the world. We also run workshops for development teams. Learn more…
Our Media Economics unit uses expertise in commercial strategy, emerging markets and Intellectual Property asset valuation to inform critical decisions and secure the very best deals for our clients. Attentional has made key contributions to UK and European media policy. Learn more…
As from September 2012, Attentional provides both US and UK ratings. Nearly 1000 media professionals in the UK and elsewhere use Attentional’s automated daily ratings services. With mobile and tablet options, the AQUA online research tool, the ScreenWatch blogs and news feeds on Twitter, Attentional provides extensive monitoring services for our clients. The Ratings team also provides customised programme and series reports, weekly and monthly reports, and carry out coding of specialised metadata to allow in-depth analysis of the UK channel landscape. Learn more…
A key question for Content Strategy is: Will It Work?
Attentional uses proprietary techniques to evaluate ideas, treatments, scripts, pilots and promotions. The Attention System draws on statistical models, neuroscience and evolutionary psychology. We do not take over the creative process. Instead we provide a knowledge base from the frontiers of science that is constantly growing.
The benefit: a new perspective on the key ingredients of good narratives, increased confidence and reduced development risk. Lead Consultant: Zak Shaikh.
Good content is not enough. Content Strategy includes Optimising Release and Maximising Profitability. Attentional uses proprietary metadata and advanced statistical techniques to build powerful predictive models and resolve key media content strategy issues. For example, one model optimises electronic programme guide (EPG) positioning, another aims to optimise release patterns. These techniques have been successfully applied in multiple media markets.
The sale and distribution of content is a global business. To Maximise Profitability Attentional creates market models and builds market studies for all key global territories, addressing questions such as: Who should I work with? What is the best release pattern for this market? What revenues will my content earn here? How do I maximise that revenue? For investors and rights owners, we value all types of media assets. Lead Consultant: Jay Blaskey.
Attentional’s UK TV Ratings service uses industry-standard BARB data, delivered daily by email to clients around the world. As of 2012 we also provide US data via our partnership with Rentrak, giving access to over 6 million set-top boxes and allowing for a high granularity of data. Whether you’re a broadcaster who has acquired American programmes, a producer or distributor with a vested interest in the U.S. market, or simply a keen observer, we now provide customized and regular reports on the world’s largest TV market. Current and prospective users may purchase data round the clock, using our www.overnights.tv delivery platform. Our weekly ScreenWatch blogs (covering the US and UK) and New and Returning Report are both available free of charge.
